“True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores.”īecause of Toca Boca’s commitment to gender neutrality and equality for children, it is no surprise that news outlets are singing Target’s praises left and right for carrying the gender neutral line. “Everything we make at Toca Boca is designed for all kids it’s our mission to make sure no kid ever feels excluded by Toca Boca,” said Mathilda Engman, Head of Consumer Products, Toca Boca. The company’s apps include characters of all skin and hair colors (purples, blues and greens tend to be popular hair colors in the world of Toca Boca) and dress them in gender-nonconforming clothing of varying styles, colors and patterns. The major retailer teamed up with popular app company Toca Boca to create a children’s line of clothing and decor centered around the characters from Toca Boca’s wide range of digital games. Target introduced its gender-neutral clothing line for children on July 17, leaving people wondering if Target really understands what gender-neutral means. Yay for gender-neutral clothing! But Target, WTF?
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